The Ultimate Guide to Hiring a Content Repurposing Agency: How We Helped One Brand 10x Their Reach
Introduction
In today’s fast-paced digital world, brands are all creating content to remain on the radar. Yet the majority of companies fail to make the most of their content assets. And that’s where a content repurpose agency can help. As such, rather than abandoning valuable content, repurposing provides it another shot at life, allowing brands to reach wider audiences across a range of platforms.
As a content marketing professional for the past decade, I’ve been fortunate enough to work with many brands on developing content repurposing strategies to help amplify their message. In this blog, I will narrate my experience working with a mid-sized SaaS company with low content engagement. By using a strategic content repurposing service, we were able to help them 10x their content reach while saving 40% of their content creation budget.
What Is The Content Repurposing Agency?
A content repurposing agency knows how to adapt content in various formats for different channels and target groups. Businesses don’t have to create all-new content from scratch all the time; instead, they can repurpose their existing content into videos, podcasts, infographics, blogs, social media snippets, etc.
One example A well-researched blog post could become:
- A YouTube explainer video
- A LinkedIn carousel post
- A Twitter thread
- An Instagram story
- A podcast episode
- A downloadable PDF guide
This technique guarantees that you have wider coverage with your content, increasing your reach, and at the same time keeping your brand consistent.
How To Start a Content Repurposing Agency: 7-Step Guide
Determine Your Niche & Services
Define your target audience and content repurposing types to post with clarity. For example, this works best for him with coaches, podcasters, YouTubers, and businesses. So, for example, your services could be video clipping, podcast audiograms, blog-to-social conversions, infographic creation, etc.
Develop a Portfolio & Proof of Concept
Repurpose old client work or the work of clients (for free) for your first service(s) without having client(s) of your own. Make package examples and case studies showing those people a good level of engagement with the content; each case should follow key indicators like incremental views, shares, audience growth, etc.
Organize Your Business & Pricing Structure
Incorporate a business and set pricing models that suit clients. There are subscription options for continuous repurposing, one-off content bundles, and bespoke services. Structure your packages with clear pricing tiers so clients can easily see which package is best suited for them.
Set a Clear Workflow & Use Minimum Tools
Becoming systematic, think of a content calendar as your best friend because it helps you manage your content in bulk. Tools like Descript for editing, Canva for graphics, ChatGPT for text repurposing, and Zapier for automation. Create a step-by-step process that takes care of everything from letting clients in and guiding them through content processing, approvals, and distribution.
Find & Attract Clients
Reach your potential clients using organic and paid marketing strategies. To promote yourself, show off your work on social media, network in niche PR communities, and provide a lead magnet (i.e., a free content repurposing checklist). You could also reach out to clients via DMS or emails, if personalized, to seal the deal.
Grow With a Team or Automation
As your agency expands, hire freelancers or employees for specific tasks like video editing, copywriting, and social media management. Establish consistency through Standard Operating Procedures (SOPs) and automate any manually sustained tasks using scheduling programs like Buffer or Later to maximize efficiency.
This is how people make your services the best.
Regularly track performance metrics to optimize your product/service. This we will spread in the testimonies of clients, which have more credibility, and also the success stories. If your agency is using pretty standard offerings, think about expanding into high-value services like total management over social media, paid content amplification, or content repurposing using artificial intelligence to stand out from your competitors.
And, as you get started with your content repurposing agency, your goal of helping businesses and individuals maximize their repurposed content will help you build a profitable, scalable content repurposing agency.
Before Content Repurposing: The Problems Our Client Had
At the time, our client was a mid-sized SaaS company that invested heavily in content marketing. They gave out great blog posts, whitepapers, and reports and were faced with these hardships:
- Anyone who’s had a blog knows the drill—low engagement, high QoS.
- Minimal social media traction
- Struggle to keep pace with content needs for multiple platforms
- Not enough video presence, though video clearly works for the industry
- Old content sitting in archives, underused
That is when they came to our content repurposing agency for a sustainable answer.
Our Strategy for Content Repurposing
We devised a content repurposing strategy according to their requirements. Here’s how we approached it:
Content Audit & Selection
This led us to auditing their existing content holistically—every evergreen blog post, every high-performing report, or thought leadership article. In doing so, we aimed to select content that could be repurposed the most.
Target Platforms & Formats Identification
Every platform requires its own type of content. We outfitted them for their respective audiences:
- YouTube & LinkedIn: Snippet explainer videos
- Twitter: Notes on blog posts in Threads
- Instagram & Facebook: Carousel posts and stories
- Podcast: An adapted interview series
- Email Newsletter Condensed insights from long-form content
Repurposing Blog Posts Into Compelling Videos
The most significant victories came from turning static blog information into interesting video scripts. We simplified complex SaaS concepts into short, animated explainer videos to be distributed on YouTube and LinkedIn. These videos were gaining traction almost instantly and increasing brand exposure.
How to create a podcast from the content of a webinar
While the company produced some excellent webinars, those insights disappeared when the live event ended, never to be reused. To reach an audience that preferred audio content, we converted our webinar recordings into a series of episodes with a professional-sounding podcast that featured webinars.
From Reports to Social Media Micro-Content
Instead of relying on people to download lengthy reports, we shaped key insights into snackable LinkedIn carousel posts, Twitter threads, and Instagram stories. The method had very high engagement and shares.
Automated Distribution of Content
We also automated posting using various social media scheduling tools to distribute repurposed content in multiple places at once. This saved their marketing team so many hours and ensured there was always content flowing.
The Outcome: 10x Content Reach
Six months of our content repurposing service yielded dramatic results for the SaaS company:
- Content reach across platforms increased by a factor of 10.
- 350% increase in LinkedIn engagement while posting blog-to-carousel repurposed content
- 5x growth in YouTube subscribers with short explainer videos outperforming traditional blog content
- Podcast episodes, which rack up thousands of downloads, making it to an audience they never touched before
- Up to 40% savings on content creation through optimal use of existing assets
The Need for a Content Repurposing Agency
So if your brand needs support to leverage its content, a content repurposing agency can be the catalyst to your success. Benefits include:
- More visibility & reach across platforms
- Better engagement rates on repackaged content
- Cost-saving because less new content will need to be created
- Consistent messaging also leads to stronger brand authority.
- Content recreated for various types of consumers and more conversions
Closing Remarks: Make A Smart Content Repurposing Investment
Tips for Repurposing Content It isn’t any trend; it is a strategy to multiply the potential of your content. Our client’s success story illustrates how businesses can save time & money and increase engagement through repurposing existing assets.
If you’re interested in leveraging someone to accelerate your content strategy, you might want to team up with a content repurposing agency. The trick is in how you reach these new audiences and cement your brand authority, but you can do it with the right strategy.
When hiring a content repurposing agency, ensure they understand how to humanize AI content to maintain authenticity and engagement. Also, they should know whether repeat info on a website is bad for SEO to optimize content without harming rankings.
FAQs
What is a content repurposing agency?
A content repurposing agency specializes in transforming existing content into different formats to reach new audiences. This can include turning blog posts into social media content, podcasts into videos, or webinars into articles.
How do you do content repurposing?
Content repurposing involves adapting and reshaping existing content for various platforms. Start by identifying high-performing content, then convert it into different formats like infographics, videos, or newsletters while keeping the core message intact.
What is a content creation agency?
A content creation agency produces original content for businesses, including blogs, videos, social media posts, and graphics. These agencies help brands engage their audience with high-quality, relevant, and strategic content.
What is an example of repurposing?
An example of repurposing is taking a lengthy blog post and breaking it into multiple LinkedIn posts, an infographic, and a short YouTube video, ensuring the same message reaches different audiences in diverse formats.
How do I start a content agency?
To start a content agency, define your niche, build a portfolio, set up a website, and market your services. Focus on networking, acquiring clients, and offering high-quality content solutions tailored to businesses’ needs.
