A landing page has a huge role in marketing. It is one of the best methods for improving business. Landing page strategy is used in digital marketing and ad campaigns. When a customer visits your website, if they click on any advertisement or email, they will “land” on a standalone page. That’s why it has an essential role in marketing.
When you are starting a business, then building a landing page is necessary, and the landing page cost depends on the expertise, design, complexity, features, integration, and level of customization. It can also be based on freelance, agency, platform, or DIY, or if it’s basic, average, or advanced. Let’s go into the question, “How much does a landing page cost in 2025?”
How Much Does It Cost To Build a Landing Page
Landing page pricing is highly dependent on how you approach it. DIY tools and landing page builders (charges can be $15 — $200 per month for subscriptions) could help you create some low cost landing pages. Ideal for small businesses or startups, they feature inexpensive pricing and fast setup.
Yet hiring a professional or custom-made website could cost you anywhere from $300 to $3,000 and that is if you are looking for more advanced features and complexity. Landing page design cost may also vary based on the designer’s level of experience, as some will churn out a simple landing page for as low as $500 while others will charge you $2,000 or more.
Seeking an agency service provider can cost you from $1,000 to $10,000 or even more if you want a level of customization, integrations, and ongoing support on the dashboard and functionality.
Landing page price depends on your objectives; if you want a basic, cost-effective solution, or a fully optimized, high-quality landing page developed by professionals. If you’re wondering how much is a landing page, freelancers typically charge $500 to $5,000, depending on factors such as design complexity and additional services like SEO or copywriting.
Landing Page Setup Rates
landing page setup rates depends on so many facts: design complexity, features and functionality, SEO and analytics integration.
Design complexity
Basic design: The cost per landing page will be $100 to $500. Basic designs are built with templates and have limited customization options. Because of simplicity and limited functionality. So a design with basic features is low-cost landing pages.
Advanced design: $1000 to $5000. Advanced designs are built with higher functionality, advanced features, animations, or unique visual elements.
Features and Functionality
Because of some forms, videos, and elements, there will be some cost effects. For basic and simple elements, it will cost $50 to $200. For advanced elements, features, and animations, it will cost $300 to $1000 or more. For complex features, advanced animations, dynamic content, and a finer user experience, it will cost $2000.
SEO and analytics integration
For a landing page creation cost, SEO and analytics integration is quite important. So the charge will be $100 to $300 if it is basic SEO optimization. For advanced SEO like off-page SEO and technical SEO, the cost will be $300 to $800. And at the last analytics integration will cost $100 to $500.
Here are some costs that will be needed besides the landing page cost:
Hosting fees would be $15 to $50 per month, domain costs would be $10 to $20 per year, and maintenance charges would be $50 to $200 per month.
Here are some ideas for a budget-friendly landing page
You can create a budget-friendly landing page. Do not need to overspend. Let’s have a sneak peek into those tips:
Choosing high-quality templates will be the best choice. There are so many platforms available; they offer low-cost templates; for example, you can choose WordPress, Wix, or Shopify. Try to use platforms where you do not need any coding. Some tools are available that do not need any coding; for example, Squarspace or Leadpages. Use free tools like Google Analytics for basic SEO.
How Much Does It Cost to Make a Landing Page with a Landing Page Builder?
Advantage:
If you are not a technical person, in that case, a landing page builder is the best choice that has its advantages. These platforms make it simple, all these drag-and-drop buttons can have you a landing page within minutes and you don’t even need to know a single line of code.
Lots of builders offer large banks of pre-designed templates and elements (like forms, buttons, images, etc.) that aid this process and help users’ campaigns get off the ground faster.
Most landing page builders also cost a few bucks and have monthly pricing between $15 to $200 on average, making them super accessible compared to the cost of hiring a developer/agency.
Builders also inherently provide mobile optimization, ensuring that users receive an identical web experience whether they are on a desktop, tablet, or mobile device.
Disadvantage:
But there are a few negatives to consider. Landing page builders come with their own limitations such as limited customization. Design output depends heavily on existing templates provided by builders, resulting in one page looking just like thousands, unless its heavily customized, making it extremely difficult to come up with unique or complicated designs.
There are also recurring subscription fees which can accumulate in the long run. The setup cost to get started is low, but the monthly recurring latency may be infeasible for those who want to keep low ongoing costs.
Other builders have SEO restrictions that can prevent your page from being indexed by search engines, and also some platforms add unnecessary code, which can lend itself to longer load times and can ultimately ruin the user experience.
| Advantages | Disadvantages |
|---|---|
| Ease of use – No technical skills required. | Limited customization – This may not be suitable for advanced design needs. |
| Pre-designed templates – Quick and easy setup. | Monthly fees – Ongoing cost that may accumulate. |
| Customizable design – Personalize with brand colors, fonts, and content. | Platform lock-in – Dependent on builder’s infrastructure. |
| Built-in features – A/B testing, forms, integrations, and analytics. | Generic design – Risk of using a design that looks too similar to others. |
| Affordable – Low initial cost. | Performance issues – Potential slow loading times or reduced speed. |
| Quick turnaround – Build a page in hours, not days. | SEO limitations – May not be fully optimized for search engines. |
| Mobile-responsive – Automatic optimization for mobile devices. | Over-reliance on templates – Might not stand out without customization. |
How Much Does It Cost to Make a Landing Page
with an Agency
Advantage:
There are many benefits to working with an agency to develop a landing page. Agencies, first and foremost, deliver a wealth of experience and professionalism.
Agencies provide design and branding, so you can design your landing page to its full alignment with your brand’s personality for a distinctive experience for your visitors, away from the competitors.
The other benefit is the agencies often provide (design, copywriting, SEO, and optimization after the launch). By leveraging their full-service offerings, you won’t be burdened by having to source multiple vendors or service providers to complete a project.
Agencies are also able to aid in more complex needs or more advanced integrations, such as with CRM systems or tailor-made forms, that you may not find with a DIY builder. In addition, they offer ongoing support and maintenance to keep your landing page up-to-date and functional as time goes on.
By this, agencies are hyper-focused on conversion optimization, which is the most crucial aspect of how your landing page works best for you!
Disadvantage:
On the other hand, the agency is also not without its disadvantages. One of the biggest downsides is cost — agency prices will range from $1,000 to $10,000 or more, to make one landing page, depending on the complexity.
When compared with landing page builders, the amount of time that it takes to create a landing page with an agency is usually far longer. That means this process will take weeks or even months.
You have less control over the project than do it yourself — you’re trusting the agency to bring your vision to life.
Lastly, agencies may also impose extra fees for revisions, continuous updates, or specialized integrations, resulting in hidden costs that are not clearly visible at the beginning.
| Advantages | Disadvantages |
|---|---|
| Expertise and Quality of Work –Agencies have design skills and conversion optimization knowledge, ensuring a high-quality landing page. | Higher Cost –Compared to DIY builders, hiring an agency is a costlier approach, and depending on complexity it can cost between $1,000 to $10,000+ |
| Custom Design & Branding – Agencies have resources, enabling them to design a fully bespoke look that matches your business objectives, providing more unique solutions. | Longer Timeframe – This process may take weeks from research, and design iterations, to development. |
| Comprehensive Strategy – Agencies usually offer the full-service experience from A/B testing, analytics, and SEO to post-launch optimization. | Less Control – As a less involved party, you might have less control over the design process. |
| Scalability – Agencies can tackle more complex features, custom functionality, and integrations that DIY builders can’t support. | Dependence on the Agency – Ongoing changes or updates may require you to work with the agency or pay extra fees. |
| Technical & SEO Optimization – The agencies make sure that the landing page is optimized at every facet like speed, SEO, and conversion rates. | Communication Delays – Working with an agency might involve delays in communication, especially if they’re working with multiple clients. |
| Focus on Conversion – Agencies specialize in creating landing pages that are optimized for conversions, improving lead generation or sales. | Risk of Misalignment – The landing page may not align with your vision if the agency doesn’t fully understand your business goals, |
| Professional Project Management – Agencies typically offer project management services, guiding you through the entire process and ensuring deadlines are met. | Hidden Fees –Some services charge extra for revisions, hosting, or certain integrations that were not outlined in the initial quote. |
How Much Does It Cost to Make a Landing Page
with a Freelancer
Advantage:
There are many advantages to using a freelancer for your landing page, especially regarding flexibility and cost. Freelancers are often skilled in a specialized area.
Considering the cost aspect, freelancers usually demand lesser charges than agencies, so they are the more budget-friendly choice for small businesses or startups.
Additionally, freelancers generally have more flexibility in terms of project timelines, so they can usually accommodate quicker turnarounds than agencies.
Disadvantage:
However, we also have some disadvantages. One of the biggest downsides is that the quality of work depends entirely on the freelancer’s experience and expertise. If the freelancer doesn’t quite grasp your needs or have the skills, you’re not always guaranteed the professionalism or quality that you expect.
That could result in delays or experience gaps. Freelancers may have availability issues especially if they are working on several projects at once which can lead to delays or a lack of attention on your project.
Freelancers rarely offer ongoing support to the same extent as agencies. Besides, once the landing page is done, you might be forced to pay someone else in the future to update, maintain, or troubleshoot — a cost that adds to future expenses.
| Advantages | Disadvantages |
|---|---|
| Cost-Effective – Compared to agencies, freelancers generally have lower rates making them a more affordable option for small businesses or startups. | Varied Skill Levels – The quality of work can vary depending on the freelancer’s experience. |
| Flexibility – Freelancers can work closely with you to align the landing page with your brand and goals. | Limited Availability – Freelancers might have limited availability, especially if they’re doing multiple projects at once. |
| Faster Turnaround – If a freelancer has fewer clients, they can potentially complete the project faster than an agency. | Limited Resources – Freelancers may not have access to the same resources or tools as agencies (e.g., advanced software, support staff). |
| Direct Communication – You can have a one-on-one relationship with a freelancer, which can lead to a better understanding of your needs. | Risk of Miscommunication – As freelancers typically work alone, there may be a higher risk of miscommunication. |
| Specialization – Freelancers often specialize in specific areas (e.g., design, development, copywriting), allowing you to hire someone with the right skill set for your needs. | Limited Post-Launch Support – Freelancers may not offer ongoing support, and you may need to find another professional for updates or troubleshooting. |
| Scalability – You can hire freelancers for specific tasks (e.g., design, SEO, or copywriting) and only pay for what you need, making it scalable based on your budget. | Less Accountability – Freelancers may not be as accountable or reliable as an agency, leading to missed deadlines. |
| More Control – As you work directly with the freelancer, you have more control over the process. | Quality Control Challenges – Ensuring consistency in design, and functionality, may be more difficult if the freelancer isn’t experienced in all areas. |
For temporary setups, like small campaigns or testing ideas, I usually use Unbounce or Leadpages. The monthly subscription for basic features is reasonable but if you need more advanced features like A/B testing or CRM integrations, you have to consider higher-tier plans that generally cost between $100 and $200/month.
One high-converting landing page I created for an agency with A/B testing, SEO optimization, conversion copywriting, and post-launch analytics support costs about $5,500. More complex projects, particularly with larger integrations or ongoing support, might be even more .
Summary Comparison
| Option | Cost Range | Timeline | Best For | Level of Customization |
|---|---|---|---|---|
| Freelancer | $300 – $6,000+ | Weeks | Small businesses, startups | High (depends on freelancer) |
| Agency | $1,000 – $10,000+ | Weeks to Months | Established businesses, high-quality needs | Very High |
| Landing Page Builder | $15 – $200/month | Hours to Days | DIY users, startups on a budget | Low to Medium |
Ultimately, your decision will depend on your budget, timeline, and the level of customization and support you need. If you’re on a tight budget and want something simple, a landing page builder is a great choice. If you need something more custom and are willing to invest, a freelancer or agency would be the best fit, with an agency being ideal for complex and long-term projects.
Frequently Asked Question
What is the average cost for a landing page?
The average cost for a landing page typically ranges from $500 to $3,000, depending on factors like design complexity, functionality, and whether you’re working with a freelancer or an agency.
Do you have to pay for a landing page?
Yes, you generally need to pay for a landing page unless you’re using a DIY website builder. Costs will depend on the design, features, and whether you hire a professional.
How much should a 20-page website cost?
A 20-page website typically costs between $5,000 to $20,000, depending on the complexity of the design, custom features, and the agency or developer you choose.
Are landing pages worth it?
Yes, landing pages are highly effective for converting visitors into leads or customers, especially when they’re optimized for a specific goal or offer. They are a key component of a successful digital marketing strategy.
How much do people charge to make a landing page?
The cost to create a landing page can range from $300 to $3,000 or more. Prices vary depending on the designer or agency’s experience, the complexity of the design, and whether custom features are needed.
What is the rate for a landing page?
Rates for a landing page can range from $300 for basic templates to $2,000+ for custom, high-converting landing pages. The rate depends on the scope of work, the professional’s expertise, and the page’s features.
How much do landing pages charge per hour?
Hourly rates for creating a landing page typically range from $50 to $150 per hour, depending on the designer’s skill level and the complexity of the page. Experienced designers or agencies may charge higher rates.
What is a good opt-in rate for a landing page?
A good opt-in rate for a landing page typically falls between 20% and 30%. However, this can vary based on the industry, offer, and the page’s design and content quality. Higher conversion rates often reflect effective targeting and persuasive design.
